PRIVACY POLICY

(VALHALLA COLLECTIVE Website)

Last updated: [2025/11/31]

This Privacy Policy explains how VALHALLA COLLECTIVE (“VALHALLA,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit our website, interact with us online or offline, or use our services (collectively, the “Services”).

By accessing or using our website or providing personal information to us, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the website or provide personal information.

Important: This Privacy Policy is a general template and does not constitute legal advice.
You should have this document reviewed and adjusted by a qualified legal professional in your jurisdiction.

1. Who We Are

VALHALLA COLLECTIVE is a luxury lifestyle brand rooted in high-end supercar and hypercar culture.
Our activities include, among others:

  • Creation of bespoke art objets and curated product lines

  • Vehicle protection and preservation programs

  • Curated experiences, events, tours, and membership programs

  • Brand collaborations, exhibitions, and retail activities

This Privacy Policy applies to personal information we collect through:

  • Our website and related domains (e.g. [your domain, such as vhl.kr])

  • Online forms (inquiries, membership applications, event or tour requests, newsletter sign-ups, etc.)

  • Communications via email, phone, or messaging platforms

  • Offline interactions related to our programs, experiences, and collaborations

2. Information We Collect

We may collect the following categories of personal information, depending on how you interact with us:

2.1 Information You Provide Directly

When you interact with us, you may voluntarily provide information such as:

  • Contact details: name, email address, phone number, address, social media handles

  • Membership and client information:

    • Details submitted in Founding Membership or other membership applications

    • Information about your vehicle(s), preferences, and interests

    • Professional or business affiliation (e.g., brand, company, collector status)

  • Booking and event information:

    • Information required to join an event, experience, tour, or session

    • Scheduling preferences, travel or logistical information (where relevant)

  • Payment and billing information:

    • Information required for invoicing or payment (e.g., name, contact, billing address)

    • Payment card details may be collected and processed by third-party payment processors; we typically do not store full card numbers.

  • Content and communication:

    • Messages you send to us via forms, email, or other channels

    • Feedback, testimonials, or survey responses

    • Files or media you voluntarily share (e.g., images, documents for project purposes)

2.2 Information Collected Automatically

When you visit our website, we may automatically collect certain information using cookies, logs, and similar technologies, such as:

  • Device and browser type

  • IP address and approximate geographic location

  • Date and time of access

  • Referring website or source

  • Pages visited, time spent on pages, and click behavior

  • Technical data regarding performance and security

This information is typically collected in an aggregated or pseudonymized form and is used for analytics, security, and improvement of our Services.

2.3 Information from Third Parties

We may receive information about you from third parties, such as:

  • Event or collaboration partners (e.g., automotive brands, studios, circuits, retail venues)

  • Service providers assisting with bookings, logistics, or marketing

  • Social media platforms, if you interact with our official accounts or campaigns

The scope and nature of such information depend on your interaction with those third parties and their own privacy policies.

3. How We Use Personal Information

We use personal information for the following purposes:

  1. To provide and operate our Services

    • Responding to inquiries and communication requests

    • Processing membership applications and managing membership records

    • Coordinating experiences, events, tours, and sessions

    • Producing and delivering objets and curated products

  2. To manage relationships with members, clients, and partners

    • Communicating about benefits, events, and updates

    • Collecting feedback and improving service quality

    • Managing logistics, reservations, and schedules

  3. To process transactions

    • Handling payments, billing, invoices, and accounting

    • Providing confirmations and receipts

  4. To personalize and enhance experiences

    • Understanding preferences to curate more relevant events, products, and content

    • Tailoring communications and recommendations

  5. To operate and improve our website and brand

    • Monitoring website performance and user behavior (in aggregated or pseudonymized form)

    • Enhancing design, content, and user experience

    • Maintaining security and preventing misuse or attacks

  6. For marketing and communications

    • Sending newsletters, invitations, event announcements, and brand content

    • Managing subscription preferences and opt-outs

    • Conducting promotional or informational campaigns (where permitted by law)

  7. To comply with legal obligations and protect rights

    • Fulfilling obligations under applicable laws and regulations

    • Responding to lawful requests from authorities

    • Protecting the rights, safety, and property of VALHALLA, our members, partners, and the public

We will only use your personal information for the purposes described above or for other compatible purposes that we notify you of and, where required, obtain your consent.

4. Legal Bases (Where Applicable)

Depending on your jurisdiction (for example, under the EU/EEA GDPR or similar laws), our processing of personal information may be based on one or more of the following legal grounds:

  • Your consent, where you have given clear consent (e.g., for certain marketing communications or optional data collection);

  • Performance of a contract, where processing is necessary to provide services you requested (e.g., membership, bookings, or purchases);

  • Legitimate interests, such as improving our Services, ensuring security, and managing relationships with clients and partners, provided such interests are not overridden by your rights;

  • Compliance with legal obligations, such as accounting, tax, or regulatory requirements.

Where we rely on consent, you have the right to withdraw your consent at any time, without affecting the lawfulness of processing before withdrawal.

5. How We Share Personal Information

We do not sell your personal information. We may share your information with:

5.1 Service Providers

Trusted third-party service providers who assist in:

  • Website hosting and infrastructure

  • Data storage and security

  • Payment processing and invoicing

  • Email and communication systems

  • Analytics and performance monitoring

These providers are only allowed to process personal information on our behalf and under appropriate contractual safeguards.

5.2 Event, Experience & Collaboration Partners

For certain experiences, tours, or collaborative events, we may share limited necessary information with partners such as:

  • Automotive brands (e.g., dealerships, showrooms)

  • Detailing studios and protection solution providers

  • Circuits and venues (e.g., The Magarigawa Circuit or other circuits)

  • Tour and logistics partners

  • Retail and exhibition partners (e.g., department stores, galleries, lifestyle spaces)

We share only what is needed to coordinate participation, manage safety and logistics, and deliver the agreed experiences or services.

5.3 Group Entities & Professional Advisors

We may share information with:

  • Related entities or affiliates of VALHALLA COLLECTIVE (if any)

  • Legal, financial, and professional advisors for compliance, audits, or corporate governance

5.4 Legal & Protection Purposes

We may disclose personal information if required by law, regulation, legal process, or governmental request, or when necessary to:

  • Protect our rights, property, and safety

  • Protect members, partners, or the public

  • Detect, prevent, or address fraud, security, or technical issues

5.5 Business Transfers

In the event of a reorganization, merger, acquisition, sale of assets, or similar corporate transaction, personal information may be transferred as part of that transaction, subject to applicable laws and continued protection.

6. International Data Transfers

Depending on your location and the location of our partners and service providers, your personal information may be transferred to and processed in countries other than your own, including countries that may have different data protection standards.

Where required by law, we will implement appropriate safeguards for such transfers, such as contractual clauses or equivalent measures, to help ensure that your information remains protected.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes set out in this Privacy Policy, including:

  • The duration of your relationship with us (e.g., as a member, client, or partner);

  • Periods required to comply with legal, accounting, or reporting obligations;

  • Periods during which we may need to retain information to resolve disputes or enforce agreements.

When personal information is no longer needed, we will delete or anonymize it, unless we are legally required or permitted to retain it for a longer period.

8. Cookies & Similar Technologies

We may use cookies and similar technologies on our website to:

  • Remember your preferences and settings

  • Enable certain features and improve user experience

  • Analyze traffic and usage trends

  • Enhance security and performance

You can typically manage cookie preferences through your browser settings, including blocking or deleting cookies. Note that some features of the website may not function properly if certain cookies are disabled.

If we use third-party analytics or tracking tools, their cookies and practices will also be governed by their respective privacy policies.

9. Your Rights & Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information, such as:

  • Access – to request confirmation whether we process your personal information and to receive a copy of that information;

  • Correction – to request that we correct inaccurate or incomplete personal information;

  • Deletion – to request that we delete personal information, subject to legal or contractual obligations that require retention;

  • Restriction – to request that we restrict our processing under certain circumstances;

  • Objection – to object to processing based on legitimate interests, including, in some cases, profiling;

  • Data Portability – to request a copy of personal information in a structured, commonly used, machine-readable format, where technically feasible;

  • Withdrawal of Consent – where processing is based on consent, to withdraw your consent at any time.

You may also:

  • Opt out of marketing communications by following the unsubscribe instructions in emails or contacting us directly;

  • Adjust your browser settings to control cookie behavior, as described above.

To exercise your rights, please contact us using the information in Section 13 (Contact Us). We may need to verify your identity before responding to your request, and some rights may be subject to legal limitations.

10. Security

We implement reasonable technical and organizational measures to protect personal information from unauthorized access, loss, misuse, or alteration.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for safeguarding any credentials or access details related to your use of our Services.

11. Children’s Privacy

Our Services are not primarily directed to children, and we do not knowingly collect personal information from children below the age required by applicable law (for example, below 14 or 16 years old, depending on the jurisdiction), without verifiable parental or guardian consent.

If you believe that a child has provided personal information to us without appropriate consent, please contact us promptly so that we can take appropriate action, such as deletion or limitation of processing.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically. Your continued use of the website or Services after changes become effective will signify your acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of personal information, please contact us.